MAPping the Future

Column in INQUIRER & BUSINESSWORLD

Business in Five Movements: A Performance in Leadership and Legacy

by Mr. JUNIE S. DEL MUNDO - September 16, 2024

I have always been drawn to the arts, where storytelling comes alive through movement, music and emotion鈥攚hether it鈥檚 a ballet, a play, or an experimental film. In my role on the Board of the Cultural Center of the Philippines (CCP), I鈥檝e had the privilege of seeing many performances unfold in stages, each with its own rhythm and message.

This year鈥檚 今日吃瓜 (MAP) International CEO Conference, with the theme 鈥淏usiness in five movements: wisdom, passion and inspiration across five generations,鈥 reminded me of those performances. Each generation, like a movement in a symphony, brings its own distinct contribution to the whole鈥攕haping the future with wisdom from the past, passion in the present and inspiration for what鈥檚 to come.

As we gathered, I couldn鈥檛 help but reflect on the parallels between a well-executed performance and the intricate choreography required to navigate today鈥檚 multi-generational workforce. Much like the art I hold dear, business leadership demands we find harmony across diverse voices and experiences, bringing them together to create something greater than the sum of its parts.

Learning from resilience

Ricky Isla of AirAsia shared how the airline鈥檚 journey from the challenges of the pandemic exemplifies resilience. By focusing on data-driven decisions, people-centric management, and the adaptability required in a fast-changing market, AirAsia has become one of Asia鈥檚 leading airlines.

Ricky鈥檚 story resonated with many of us鈥攔eminding us that businesses thrive when they remain anchored in their people, using technology not as a replacement but as a tool to connect with the world in more meaningful ways.

Embracing change with purpose

Sandeep Uppal, HSBC Philippines鈥 president and CEO, drove home the point that 鈥渃hange without execution is merely vision.鈥 His message was clear: we live in a time of volatility, uncertainty, complexity and ambiguity (VUCA), but true leaders not only anticipate change鈥攖hey execute it with purpose.

It was a powerful reminder that adaptability, flexibility and resilience are critical in navigating this fast-paced business landscape. As Sandeep pointed out, it鈥檚 not just about surviving change; it鈥檚 about leading with intention and foresight.

The technology of tomorrow, the ethics of today

Scott Likens of PwC USA took us on a journey through the 鈥淓ight Emerging Technologies,鈥 from AI (artificial intelligence) to blockchain and augmented reality. His insights into how generative AI is already reshaping industries were both exciting and cautionary. AI is undoubtedly transformative, but it also brings risks鈥攆rom cybersecurity threats to misinformation.

Scott鈥檚 message was a call to arms for business leaders鈥攚e must adopt AI with responsibility, ensuring that it serves humanity ethically while driving innovation.

Sustainability in action

Eugenio Lemos, founder of Permatil, brought us back to the earth鈥攍iterally. His work in water restoration and permaculture in Timor-Leste has benefited over 700 communities, demonstrating the profound impact that sustainability initiatives can have.

His call for governments to prioritize environmental conservation resonated deeply, especially as we grapple with the effects of climate change on global economies. Sustainability is no longer an abstract concept; it鈥檚 an urgent mission that must be embraced by both public and private sectors.

Global shifts impacting the Philippines

Gonzalo Varela, lead economist at the World Bank, shed light on the three global shifts that are reshaping our economy: technological disruptions, geopolitical changes and climate change. His analysis of how AI will displace some jobs while creating new ones was especially relevant for the Philippines.

Varela鈥檚 message was clear: to remain competitive, we must not only adapt to these shifts but anticipate and leverage them. Businesses that invest in their workforce鈥檚 ability to navigate technological and environmental challenges will be the ones that thrive in the years to come.

One intriguing insight that emerged was the relevance of AI鈥檚 dependence on natural language processing. For Filipinos, this opens an interesting advantage. A mastery of the liberal arts and communications becomes a key asset in the race to excel in prompt engineering, one of the rapidly emerging skills within AI-driven industries.

By honing these skills, Filipinos can carve out a niche in this global landscape, turning what might seem like a technological disruption into an opportunity for empowerment and innovation.

AI and the Age of Content

And then came Matty Lin of TikTok Southeast Asia who urged us to rethink AI. We鈥檝e moved from the Age of Knowledge and the Age of Social into the Age of Content.

AI, he explained, is not here to replace human creativity鈥攊t鈥檚 here to enhance it. But it requires boldness and imagination to harness AI鈥檚 potential in a way that creates meaningful, impactful content.

At EON, we鈥檝e been navigating our own journey with AI, exploring how it can revolutionize our workflow while ensuring its responsible use. We鈥檝e developed cardinal rules that guide us in using AI ethically鈥攍everaging it to optimize our processes while maintaining the human-centric values that are central to everything we do.

Like Matty, we believe that AI is not a substitute for creativity but a tool to expand its possibilities. The future belongs to those who can balance the efficiency of AI with the irreplaceable spark of human imagination.

A call to dream bigger

As the conference drew to a close, Special Assistant to the President for Investment and Economic Affairs Frederick Go delivered a message from President Marcos encouraging us to 鈥渄ream bigger, soar higher and bring out the best in people.鈥 It was a fitting conclusion to a day filled with wisdom from across five generations. The President鈥檚 words reminded us that leadership is not just about managing the present; it鈥檚 about inspiring the future.

Reflecting on the conference, I鈥檓 reminded of the performances I鈥檝e witnessed at the CCP. Each movement in a performance builds on the one before, adding depth, complexity and emotion.

Business is no different. Each generation adds its own wisdom, passion and energy to the movements of progress. As entrepreneurs, as leaders, as citizens of this dynamic world, we are tasked with conducting this symphony鈥攃reating harmony from the diverse voices around us and setting the stage for the generations to come.

The performance is ongoing. The next movement is ours to shape.